The economic development of China and capacity development in the Middle East remain the key drivers for the European chemical industry in the period up to 2017, according to a joint study by INSEAD, the international business school, and the consultancy Management Engineers. However, the study points out that internal drivers, such as business portfolio optimisation, innovation management and complexity management, will also have a major impact on the industry's future success.
The study, which was based on the responses of managers in the top 34 chemical companies operating in Europe, looked at the impact of Reach as a driver for portfolio streamlining. 'Reach is …
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